In Yerevan, the talk about the ultimate blend of community and fantastic food is growing — and it's all happening at MEAT.
This project holds significant importance for me as it marks the first time I undertook an entire project independently. With MEAT, we decided to take a different route. Throughout, I maintained close communication with both the client and the marketing team, ensuring alignment with our vision.
We decoded that there are no fancy things or a need for your best shirt; just a laid-back, enjoyable experience with great food, a strong sense of community, and a friendly atmosphere. The main idea? To feel a sense of community. MEAT's motto, "Our food is the best connection," says it all.
My role in MEAT extended to shaping its visual identity. For Fast Casual restaurant rebranding, I played with different fonts, making subtle adjustments. The result? A mix of typography, a bold logo that stands out, and an instantly recognizable color palette. The goal was to create a visual language flexible enough for any format, and adaptable for years to come.
@2023
Gor Muradyan
@2023
Gor Muradyan
